Assam   Tea

Direct From Assam

We are part of

CIN U51900AS2020PTC020418, GSTN 18AADCO2473K1Z6 and FSSAI 10021071000052

Here, we have published articles related to tea and tea business, written by experts and by everyday tea users. This articles will give you an indepth insights on tea. These will help you take right decissions when you buy tea for your business or for your home use.

Previous     1   2   3   4   5  
Interesting facts about Assam tea.

Tea was one of many wildly growing plants in Assam. Only Singpo of Khamti tribes used drink tea for may be thousands of year. 
Major Bruce an officer of East India company is first European noticed tea in Assam.
His brother Charles Bruce enticed tribe head Bisha and took possession of a wildly grown tea area and organised it into a tea garden.
Tea plants imported from China did not survive in Assam but survived in Darjeeling.
Darjeeling tea made from chinese plant is world famous but China tea is not that famous compared to Darjeeling tea.
Assam Tea gives strong liquor where as Darjeeling tea gives excellent aroma.
Tea is 100% herbal. It is one of very few edible items which goes through elaborate factory process but nothing extra item is mixed with tea.
Those who sell herbal tea actually test your intelligence.
Tea is very sensitive to external smell. If tea factory mistakenly allows any odour or any smell to pass through the factory during tea making process, tea will pick up that smell for its life time. 
Self life of tea is generally 18 months, if you keep it out moisture reach.
In india tea is a primary sign of hospitality. If host offer a cup of tea to his guest, that means host is honouring the guest as a friend.
Tea is the cheapest drink even cheaper than a bottled water.
Written history about tea goes back to 2000 years.
Tea taste bitter, but tea is liked and drank by more people than sweets and sours eaters.

This article has been partly sourced from


Profits in a tea business

We are often asked by new businessman or dreaming would be businessman that if they buy our tea, how much profit they can make.
This question comes to us in different shape, size and colour. 
We will try to answer it here.
Answer is very simple. 
First find out the most popular retail tea price in your city. 
From this retail price you deduct Rs 50/-. you have arrived at wholesale price. 
You know our factory price. Now add transportation expenses from our Assam factory to your city and cst 2 to 5%.
Transportation cost, generally and most of the cases, will be less than Rs 15/- and CST at most Rs 7.50/-.
So your final price is around or less than Rs 172/- 
Compare this with the wholesale price of most popular tea in your city. 
Now you have found out your gross possible profit.
Subtract your office expenditure including  employees salary, if any, from this.
So now you have arrived at your projected profit.
Now consider one important point. 
The most popular brand has started may be 5 years ago and after all efforts and strong leadership qualities like yours reached to number one position.
This is very important because you are new in Assam Tea business and also your financial strength is not as strong as the popular brand. 
But his overhead expenditure is more and he can not supervise all his works alone.
Whereas yours overhead is low and you can supervise everything including keeping personal contact with your buyers.
Buyers will happily buy your tea, if they can get your personal assurances, if the tea quality is better and price is low.
Since you can keep in touch with your buyers and you are buying tea directly from Assam factory, so you are assured of all 3 demands of your buyers.
But here you have to decide how much less profit or less price you will charge from your buyers.
Always remember, tea is like any other brand, say movie of Amitabh Bachchan. If someone is fan of Amitabh Bachchan, he will always see Mr Bachchan's movie good or bad. But Mr Bachchan had had humble beginning.
Similarly, begin with humble price till you become popular.
Most important, tea is drunk every day, numerous times by most of the consumers, so if you keep little margin even then you can earn big by just the volume of quantity sold. 

This article was written in early 2014. After that transportation cost has come down significantly, we dont think, at present transportation cost wont be more than Rs 12 inside India.


Benefits of drinking CTC tea.

Everyone knows Assam ctc tea drinking has got 100s of health benefit. If you dont know, just search google. You will get About 28,200 results (0.55 seconds).
Now, I have not checked all those sites neither I know, who has researched and arrived at this conclusion that tea has got health benefits.

When I try to find out those benefits, I find Indian Tea helps to reduce some big diseases like Parkinson's, Alzheimer's, Cancers and 100s of other diseases.
But, I have not found the source of such claims. There should be some Authority, who is corroborating these healing powers of tea. I mean some allopathic research confirmations. May be there are, but I have not checked for those sites.

From my personal experience, we know a few basic benefits of tea and at least those are sufficient for continuing drinking tea.

Let me list those.

Now a days tea is the cheapest drinks available. Water has become costly now. One bottle of water is at least Rs 10,whereas one glass of tea is Rs 5 or less than it.

A cup of tea, undoubtedly gives you energy. If you have walked for kilometers, you are tired, but take a cup of tea, it will give you energy to go for another few kilometers. It simply refreshes you.

Exam time, you require to finish course by continuing study throughout the night but getting sleepy. Assam CTC tea is best option for you to keep up throughout the night.
Similarly, had a party all night or newly married but morning office has to be attended, no problem just have a cup of Assam black tea and you are full of energy for another day in office and another party at night, may be you will require 3/4 more cups of black tea.

In india, when a visitor come to your house and if you offer him tea, you are accepting him/her as your close acquaintance if not friend. So If are good you can win and influence a friend with a nice cup of ctc tea. 

Tea is kills appetite. Now, if you are putting on weight and lazy enough to do any exercise and greedy enough to go on eating but want to cut down weight just start taking black tea whenever you are hungry. 

A cup of tea is excellent time pass. When you do not have anything to do or when you do not want to do anything, just make a nice cup of black tea and have it. Once you finished it, you will find out works those need your attention. 

When you are looking for a discussion, debate or negotiation, take a cup of strong ctc tea, (but dont give it your opponents) you can strongly put forward your points and prove uselessness of opponents points, at least you can put forward your points forcefully.

Now, if you ask me what are the medicinal value of ctc tea. Very honestly, I am unable to say. All these words like antioxidant/catechins, free radicals, polyphenols etc are Alien words for me. I regularly drink tea and drink only CTC tea 

without milk.
Mainly for some of the benefits written above. If I get extra medicinal benefits, as they say, very well and very good.
Enjoy Tea, Enjoy CTC Tea.
photo curtesy


Where are the benefits guaranteed with tea drinking ?

I have heard so many good things about tea. Like me everyone has heard it, particularly in recent years. 
I after hearing so much, I was impressed and decided to take tea regularly. ( I used to drink tea rarely.) To save and improve my health, cut down my weight which is increasing with the increase in age., to look fresh, improve my skin and to all other "unlimited" benefits of taking tea.
i requested my friend in to give a packet of tea. 
He happily gave 1 kg packet of tea, nicely packed with a hard bill of Rs 250/-
I thought such a big company and my friend is the owner, so at least he would give a free pack ! But he is a businessman not a friend man when it comes to tea.
So with a forced smile, I accepted the packet, paid the messenger and asked my better half(she drinks tea regularly) make 2 cups of tea for us.
She happily obliged. We drank tea together. She was very enthusiastic, enjoyed her cup of tea with intermittent remarks requires little tea leaf to make a cup of tea, nice tea, I like it, Good tea after long time etc etc.
I heard all comments, I could not understand the taste, neither its color, aroma anything.
However, those were not important for me. It was health, looking younger etc what is more important for me. 
So from morning to evening, I started taking 4/5 big cups of tea every day.
This, I am still continuing after 2 months. Because still, we could not finish half the packet.
My better half is very impressed.
And benefit I got from drinking tea----- got constipation, lost appetite, lost sleep, loosing hair and as a result of all these and more look older.
So my advice to all those who want to drink tea for health benefit first get your system checked first, if you are fit to drink tea or not.
Jokes apart, tea is one of few drinks which is pure nature and cheap. Drink tea as much as possible. It is very true that regular tea, Yoga and Pranayam will keep all disease at a distance. 

Benefits of Tea.

Find out your Tea Supplier.

All of us drink tea and drink it everyday and all times of a day. Abundant supply of tea is available in our country. So, supply is their and demand is there. 
It always make good sense to start  
a tea business.
First of all decide about the Tea quality, you want to buy. You will find market for all qualities of tea. just check your local wholesale market. You will find tea is priced from Rs 75 to Rs 7500 or may more.
You are require to decide which market you want to tap ?
Basic rule is low quality tea means low investment and low profit.  Again high quality means higher investment, small market and high profit.
Best to choose in between, i,e average quality and average price.
Type of tea you want to sale. There are different types of tea like CTC , Orthodox, Hand Made Tea. Ctc tea is very popular all over world because of easy price. Orthodox tea is preferred by high end buyers. Hand made tea is very costly. Entire process is manual and generally organik. 
Now decide source of your tea. It is always better to buy tea from source, that means directly from the producer. Everyone knows that but it is a big problem. If you search online, you will finds 1000s of tea companies selling different colours of tea starting from Black tea, Red Tea, Green Tea, Yellow Tea, Purple Tea, White Tea and many known and unknown colours of tea all under same roof.
Rest assured, they are not producers. They buy tea from different gardens and sell it after making a nice profit for them. (Naturally, they are businessmen.) They can not supply consistent quality. Reason is obvious.
Try to Buy tea from Tea Gardens. Whatever tea you want to market try to buy it from tea garden itself. If you are buying Assam tea, try it in Assam. If you are looking for Darjeeling tea, check it in Darjeeling.
Many gardens maintain websites like
Best to search similar sites and contact them directly. They may want you to buy higher quantity but will save on your expenses. Moreover they are reliable. You can trust them with your heard earned money and be assured that their quality will be consistent.
B To B Portals. Their are many business to business portal like Indiamart, Yellowpages, Tradeindia etc. You will find verified tea sellers their and you also get options to select from many suppliers.
Only problem is these portals sell their buy leads to their members. Members in turn recover it from their buyers secretly.

Many more factors are required to be taken in account and thoughts given to them. But main point is try to buy it always from source, may tea or may be any 

Roop Neel

Online tea buying guide.

Personally, being a tea garden man, I drink lot of tea. When I was in garden, tea was free, so we never bothered about purchase price. Of course, we were interested about what price, as Garden Manager,we were getting.
After retirement and when our tea stock finished, we started buying it from our local market.
All big names were running successfully in the packet market with high prices, but quality was poor to at best average. Every week, we were buying new tea packets of 100 grams or loose tea 100 grams. So that with this trial, we can stumble upon the right tea. We were also taking advice of our neighbours. None of them were tea people. So unintentionally, they were suggesting low quality tea or secondary tea.
We do not blame them, because they always thought, higher the price, better is the quality. But actually they had never taken good quality tea. They were victims of TV Ads. So they are liking 2nd grade or 3rd grade tea.
Becoming frustrated with local packet tea and loose tea market, we turned our attention to online tea market. We started with Amazon then Flipkart then Snapdeal etc and finally
Till now this is our final choice. First time we bought online tea from a successfully running Assam based ecommerce site, we found that price was reasonable or rather cheap, It was Rs 260 plus courier charges another Rs 75. Nicely packed. On the ecommerce site, everything looked nice.
Our first shopping from ecommerce site. We were nervously waiting for our tea pack to arrive. Within 3 days courier service man knocked our door, handed over the packet, took the money and signature and left.
We were also wanted to hurry up, immediately, we opened the pack. IT WAS A 100 GRAM PACKET, not a 1 kg pack. We paid more than Rs 350 for 100 packet !!
Though tea was good but with Rs 3500 Rs a kg made the good taste and strong liquor a bitter un tasty liquor.
Next time, we were careful, opted for a new ecommerce site, checked the product thoroughly, then put order for 250 grams at price of Rs 600 per kg.
Tea was acceptable and affordable, so we continued this online site for next 2 months.
By this time, we have become two experts on all pros and cons of online tea market. We knew how many tea sellers are their in flip kart or amazon and prices they charge. Every thing we knew by our heart.
Finally, we came across and then our search was over. We get our favorite Assam tea at very reasonable price. Because this company does not buy tea from other gardens and sell it online. They have got their own supporting tea gardens at Assam and selling tea directly to all over India. So naturally giving better quality tea and lower price.
We suggest Mr Assam Tea Sellers, please, do not become too greedy, maintain what you are doing now, sow in good services, you will reap better result.
Achinto Sen

Why People loves tea !!??

I am personally not very fond of tea. Be it Assam tea or world famous Darjeeling tea. I take 2/3 cups of tea a day. Even if I don't drink tea at all does not matter. Tea is like any other drink for me. But for my family members and guest, I buy tea. Generally from online stores like, or delivers directly from their factory so price is cheaper and my guests and family members say it is better than others. But, I can not differentiate. Tea is not tasty, if you do not use milk and sugar. I always wonder what and why people are so fond of tea. I have seen 100s and 1000s of tea websites, tea forums, many not profit making voluntary sites on tea. in our childhood, tea was only drunk by elderly people and milk was for children. We were always warned against drinking tea. Now it is exactly opposite. Everyone says tea has got medicinal value. But I think it has got medicinal value only when you have got dysentery or you do not want to sleep. Some people has jumped one step ahead. They started Herbal Tea, Bamboo Tea and what not. All our life, we knew tea is made from tea tree or tea bush without mixing anything, its automatically herbal. Tea is made from camellia sinensis. {Hope my spelling is correct.} Not from bamboo {I don't know bamboo's latin name.} So how can one call bamboo leaf juices as tea ? So confusing and so popular !!

Indian Tea Gardens, inside practices

Indian tea gardens are situated far distant from the city area, This is normal, because such a vast area of land is required to start a tea garden. But this distances of a few kilometers changes entire life style that we usually find in a city or in a town or in a village. First abnormal thing about Indian Tea Garden is that it does not follow Indian Standard time. They have got their own timings, which one hour ahead of Indian Standard Time. Just imagine, from Indian President to lowest rank of Indian follow one set of timing and Indian Tea Gardens follow another set of timings. Only when they come out of the garden, they follow IST.
Inside a Tea Garden Now you are near the tea factory. Its the biggest building inside the garden, at least 2000 square feet or more, You hear the sound of machineries and find mind cheering smell of tea. Factory is big but you find that roof of the factory was not painted in last 50 years or may be more. Walls were not white washed for may be last 5 years or more. People are improperly dressed for factory operations. Some are wearing loose fitting dresses which become dangerous for in front of machineries. You suddenly notice a small office type house nearby. This house has also got same problems. Roof unpainted for years, walls unpainted again for years. Inside the thinly lighted office, you find number of big size and heavy chairs and tables in staff room. Almost equal size room for garden manager. That is the the best room with large windows, doors, chairs and table. But again room is not painted. Though room has got chairs but nobody seen to sit in those chairs if the manager specifically orders one.
At Tea Factory and Office
Now you are near the tea factory. Its the biggest building inside the garden, at least 2000 square feet or more, You hear the sound of machineries and find mind cheering smell of tea. Factory is big but you find that roof of the factory was not painted in last 50 years or may be more. Walls were not white washed for may be last 5 years or more. People are improperly dressed for factory operations. Some are wearing loose fitting dresses which become dangerous for in front of machineries. You suddenly notice a small office type house nearby. This house has also got same problems. Roof unpainted for years, walls unpainted again for years. Inside the thinly lighted office, you find number of big size and heavy chairs and tables in staff room. Almost equal size room for garden manager. That is the the best room with large windows, doors, chairs and table. But again room is not painted. Though room has got chairs but nobody seen to sit in those chairs if the manager specifically orders one.
Tea Garden Hospitality.
Since, you have come from outside, Manager wearing a tee shirt, sorts and sports shoes might like to invite you for a cup of tea or lunch cum hard drinks session. Tea garden\'s hospitality is famous. You are also bit tired, so you go along with the manager to his bungalow. Surprise, surprise, you find small good, clean with nice flower garden bungalows before you reach the Manager\'s bungalow. On your way, you find that these are Assistant Mangers bungalow. May be manager, if it is a plantation off day, might invite Assistant Manager to give you company.
At Garden Manager\'s Bungalow.
Now you find garden Manager\'s bungalow. A palatial house with thick walls and spacious lawn with nicely cared flower garden or gardens. A nice looking lady arrives followed by a servant carrying tea. You understand from her appearance that she is Mrs Garden Manager. Every one jumps up from the chair except the husband. Manager introduces her to you. She request you and the Assistant Manager to sit down. She pours tea in the cups and offer it with snacks. You find the lady is a real lady and Manager is also a gentleman. You already have got impression that the Manager is a forceful man. By this time, jeep which brought you and others in the bungalow has been driven to the garage by the driver. But he is waiting in the back side of the bungalow for next order of the manager. You are having tea with them and manager and his better half are talking to you vigorously. Assistant Manager is bit reticent but whenever needed, he is also joining the conversation. You have an impression that the they are genuinely pleased to meet you. You are wondering what quality I have got that made them so pleased to meet me.
This is Not the conclusion. Tea garden life, its systems always fascinates me. So this is definitely not the conclusion. I will write more on my next post.


Starting an Online Successful Tea selling business.

Online Tea selling has become a good business now. Open any Online website, you will find many Tea Listings. You will get Assam Tea, Darjeeling Tea, South Indian Tea, Kangra Valley Tea, Dooars Tea, all are being sold online by e commerce companies and B to B Portals.
Generally tea quality is not bad but cost is very high. Company displaying a tea packet and asking for Rs 300. As a consumer, you happily order Assam or Darjeeling tea at Rs 300, but after the product is delivered, you find the the tea packet contains only 100 to, if you are lucky, 500 grams. That mean, tea you bought costs you Rs 600 to Rs 3000 per kg. Where as, you will get very good Assam loose tea at Rs 300 per kg. Now lets find out why these company's charges 2 to 10 times more than normal price. First reason most of these online sellers, do not have any factory, they buy it from Assam Tea Wholesalers and sell it online with their own name. 2ndly, All online e commerce companies charges very high rate. In 2014,we sold some tea through a popular e commerce company in India. They were charging Rs 30 per kg tea sold. Now if you are selling your product at Rs 250 per kg, it becomes Rs 280 per kg. This commission is based on sale price of your product. So higher the sale price, higher is the commission. 3rdly,all business to business portals are charging at least Rs 250 to to Rs 500 per sale leads. More the sale leads, less per sale lead payments. So when you pay these portal for sales lead, it is natural that you will add these costs to your sale price. If you are paid members of 3 business to business portal and paid Rs 5000 to Rs 15000 for sale leads, you will try to recover your investment as much as possible from the buyers of your product. Hence, high cost of your tea. This high price of tea is prohibiting many customers to go for better quality tea. This and other similar sites are expected to cut the price. If this site can do, what it intends to do, online tea buying will be far cheaper.
Roop Neel
Previous     1   2   3   4   5  

All articles are registered, Copy Write protected.

Andhra Tea,   Bihar Tea,  Chhattisgarh Tea,  Delhi Tea,  Gujarat Tea, Goa Tea, Haryana Tea, Himachal Pradesh Tea, Jammu Kashmir Tea, Jharkhand Tea, Karnataka Tea, Kerala Tea, Maharashtra Tea, Madhya Pradesh Tea, Odisha Tea, Punjab Tea, Rajasthan Tea, Sikkim Tea, Tamil Tea, Uttarakhand Tea, Uttar Pradesh Tea, West Bengal Tea, आसाम चाय,  আসাম চা, ગુજરાતી    SM