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Here, we have published articles related to tea and tea business, written by experts and by everyday tea users. This articles will give you an indepth insights on tea. These will help you take right decissions when you buy tea for your business or for your home use.
चाय का व्यवसाय आसान और लोकप्रिय है और आप इसे किसी भी स्थान पर शुरू कर सकते हैं
चाय भारत भर में लोकप्रिय है,
आप मुख्य बाजार या लेन में चाय की बिक्री शुरू कर सकते हैं।
आपको हर जगह ग्राहक मिलेगा चाय व्यापार शुरू करने के लिए |
आप अकेले सुरु कर सकते हैं ईया साझेदार लेके कर सकते है। साझेदारी व्यापार के लिए, आपको व्यापार लाइसेंस प्राप्त करने या बैंक खाते बनाने के लिए साझेदारी विलेख प्रस्तुत करना आवश्यक है।
अकेले सुरु करने के लिए विलेख जरूरत नही। लेकिन आपको व्यापार लाइसेंस आवेदन पत्र के साथ पता प्रमाण, आईडी प्रमाण, फोटो इत्यादि को और एक छोटा शुल्क जमा करने की आवश्यकता होगी।
आम तौर पर, नगर प्राधिकरण, 7 दिनों के भीतर खुशी से व्यापार लाइसेंस जारी करेगा। इसके बाद, आपको GST registration बनाने की आवश्यकता है |
राज्य जीएसटी -- अगर आप अपने राज्य में बेचना चाहते हैं, और आपको चालू खाते की आवश्यकता है।
राज्य जीएसटी पंजीकरण आपके राज्य के भीतर व्यापार करने के लिए है और केंद्रीय जीएसटी पंजीकरण पूरे भारत में व्यापार करने के लिए है |
चूंकि चाय एक बहुत लोकप्रिय पेय है और आपूर्तिकर्ताओं / उत्पादक असम, Dooars और भारत के केरल में स्थित हैं, मैं सेंट्रल जीएसटी के लिए रजिस्टर का सुझाव देता हूं।
कौन जानेै, हो सकता है कि आप कांगड़ा घाटी से चाय खरीद के असम में किसी दिन बेचेंगे। जीएसटी पंजीकरण आमतौर पर 15 से 21 दिन लगते हैं। आपके अनुमानित कारोबार के आधार पर वे शुल्क का भी शुल्क लेते हैं
अब सरकार खुश हो जाती है, जब आप एक व्यवसाय शुरू करते हैं।
बैंक खाते खोलने में 2 दिन का समय लग जाएगा। तो व्यापार लाइसेंस के लिए आवेदन करने के 1 महीने के भीतर, आप अपना चाय व्यवसाय शुरू करने के लिए तैयार हैं।
अब आगे की योजना और पूछताछ करने के लिए इस 1 महीने का उपयोग करें। योजना 1- आप किस प्रकार की चाय बेचना चाहते हैं ? --- सीटीसी, orthodox, ग्रीन टी, हस्तनिर्मित चाय या सभी उत्पादों और मसाला चाय, बांस चाय, हर्बल चाय जैसे मिश्रण भी रखें ?
योजना 2 -कहांसे आप अपनी चाय खरीदने जा रहे हैं? --- हमेशा की तरह, source से chai खरीदना बेहतर है।
तो एक सप्लायर का पता लगाएं जो कि www.assamteasellers.in जैसे चाय का उत्पादन करता है।
योजना 3 - चाय की कीमत 70 रुपये से लेकर 7000 रुपये से अधिक हो सकती है - आपकी वरीयता क्या है?
यदि आप एक बड़े शहर में हैं तो आप सभी गुणों और सभी मूल्य सीमाओं को chai बेचने का प्रयास कर सकते हैं।
लेकिन एक छोटे से टाउन या शहर में, उच्च दाम चाय से कम ओर मध्यम कोवलिटी अधिक लोकप्रिय हो जाएगा।
योजना 4- khola चाय या पैकेट चाय? --- आप थोक में चाय खरीद सकते हैं और 500 ग्राम, 1 किलो का पॉलीपैक पैक कर सकते हैं और इसे बेच सकते हैं। अगर यह किसी भी लेबल के बिना है, तब कोई अतिरिक्त कर को आकर्षित नहीं करेगा।
यह अपनी सुगंध, शेल्फ लाइफ को बनाए रखेगी और बढ़ाएगी और अंत में एक बार आपकी chai ki दुकान लोकप्रिय हो जाएगी, आप अपना खुद का ब्रांड पेश करेंगे।
जब आप इन सभी निर्णयों को लेते हैं, तो आप चाय व्यवसाय शुरू करने के लिए पूरी तरह तैयार हैं। हम आपको, आश्वस्त करते हैं, 1 साल बाद आप चाय व्यवसाय शुरू करने के फैसले को पसंद करेंगे।
Tea Tasting, CTC Tea
Tea tasting is a very important part for starting and running a tea business-- successfully. Apparently, its not an easy task. A tea taster can differentiate over 600 different taste of tea. Full fledged academic courses are there to learn tea tasting. It varies from 45 days to 1 year.
It will definitely be an advantage, if you are a qualified tea taster. You will be able to understand tea quality and its reasonable price immediately.
But most probably, tea tasting course is not available in your city, or you may not have time to pursue the course.
Do not break down, every person is a tea taster. It is always better to do a course, but if you can not, just follow these guidelines to taste tea.
If yo want to follow tea tasting technique, please arrange these small equipments--10 Tea testers mugs 100 ML size with lead, 10 Tea Bowls, 10 small tea box, 1 Tea Spoon, 2000 watt Electric cattle 1 or 2 litre size, A sand watch or electronic stop watch, a electronic scale 20 gram capacity.
First of all
Put water in electric heater and boil the water.
measure each type of tea separately 2 gram each from the tea box with the electronic scale. Put the measured tea in each cup, keep tea box aligned parrallel to the cup, so that you can recognise it.
Put 2 gram tea to the tester cup then fill boiled water in the cup upto the brink, put the lead on and wait for 5 minutes for tea steeping using electronic watch.
Now pour the content of cups to tea bowls and align it to the cups and tea box. But Do not pour the tea leaves on the bowls. Put the leaves on lid of the cup, so that you can check it visually.
Now its time for actual tasting.
Take the first bowl in your hand, sip a good mouthful of tea, start rolling on your tounge. Let your taste bud feel the taste. If you are not sure in the first sip, threw it out in a basket and take another sip.
When you are satisfied, that its taste is clear to you, check the cup for infusion, its colour, smell.
Write it down in a piece of paper------
1. What is the colour of tea and infused leaf ? Is it bright or dull colour ? Or is there any greenish taint at side part of cup ?
2. How does the tea taste ?
3. How does it smell ?
4. Does to smell of any non tea item, even a faint smell ?
Some important things you must remember here----
A. Price of tea must not influence your judgement.
B. You are not a professional Tea Taster, You are tasting tea for selecting tea for your business. So find out the taste, which are prefered by your buyers. You may or may not require very high quality tea.
You may improvise the equipments with your home cups, water heater, wrist watch etc but 2 gram tea and 5 minutes steeping time must be maintained. You may also mix milk to find out the look of final product.
Unknown Facts of Indian Tea
Do you know ? any normal tea is 100% herbal & without any chemical whatsoever, whereas herbal tea is not at all tea.
2. Tea was naturally growing in Assam of India and China. Chinese recorded drinking tea 2000 years ago. No record found of first use of tea in India. But it is believed that natives of Assam were using tea from long long time.
Other countries producing tea are either chinese variety or Assam variety.
3. When Assam variety was planted in Darjeeling, it did not do well but when chinese variety was planted there, it created history by becoming costliest tea in world.
4. Tea is the most popular and cheapest man made drinks in this green planet. Most people drinks tea than any other drinks.
5. Assam tea gardens never followed, till recently, Indian standard time. They had got their own timings, which was 1 hour ahead of Indian time. Reason was, in east part of India, naturally, sun rises early.
6.Red, black, white, green or yellow, whatever coloured tea you may prefer, all tea comes from a single plant, named Camellia Sinensis. Only manufacturing processes are different to achieve different colour and different taste.
7. All tea garden works start in the early morning, starting with office work generally within 7 am. Come rain or sun, plantation works go on, of course under umbrella but it does not stop if the rain is not torrential.
Tea picking requires soft touch so that soft tea leaf are not damaged. Most of the women workers are engaged for tea plucking.
8. Quantity plucked is directly related to earning of the tea picker, to maximise tea leaf quantity, the workers use small knives to pluck more leaf resulting in loss of quality and loss of subsequent leaf next plucking round.
9. It is said that tea is made in the plantation not in the factory. Because tea factory can not improve upon quality of tea if green leaf is not good. But surely factory can worsen it by under withering or may be over drying or by so many other mistakes in the process.
10. Tea plantation is largest organised agri sector in India.
Assam Tea Gardens Funtime
Tea Garden Managers are surely tough people. With their shorts, their big mustache and sun burnt skin, less talk, lesser smile, make them look tougher.
But they are human beings, they have also got their funny bones.
Here are some of the humours, some of these I heard in Planters get together, some I collected from www.indianteahelp.com
A British gentleman to his friend
Never drink Indian tea. Its awful, it harms you more than whisky.
Just last Saturday, I went to club in the evening, had a few pegs of my favourit whisky. Since next day was Sunday and all my friends were there with me, I had a few more glasses of whisky and returned to home around 4 AM. Being a gentleman, I knew my wife is sleeping, so as far as possible, silently, I entered my drawing room. Just after I put on the light, I found that my beloved wife is sitting on a chair and drinking Indian tea.
Before I could say her Good Morning, she started asking me loudly with pinches of abuses mixed with dirty 5 letters, 6 letters words, what I thought of myself, where from I came at this hour etc ?
I knew since I had had so many glasses of whisky, so I must keep cool and hence did not reply to my beloved wife.
That made her angrier and threw the tea cup at me. Being a chivalrous man, I did not duck it. Some how that encouraged her and she started throwing tea spoon, sugar container, tea container everything at me.
I kept my silence and as a mark my gentle attitude,I lay on the floor.
In the afternoon, I got up from floor with pains and aches, met my beloved wife and wished her a good day. She was having her afternoon tea. she neither looked at me nor returned my wish, just went on sipping her tea.
I strictly and very sincerely suggest, never drink tea, because it makes you abnormal, nonsense and cruel. That night, I had so many glasses of whisky, still I did not shout back to her, even I slept on the floor so that my beloved wife is not disturbed. My vote will always be against Indian tea.
Heard in a Planters get together from a Senior Tea Consultant.
A British Planters came back from his England after completing his furlough. This Planter brought a bottle of Sherry with him to enjoy it with his friends. He proudly displayed it on the fireplace of his drawing room. Very soon, he noticed that some one was emptying his sherry every day. British Planter was an intelligent man, he immediately understood that some of his domestic helps were having good time at the cost of his drinks. Being an intelligent man, he decided to teach his fleet of servents a lesson. He started peeing in the bottle of Sherry everyday. Still, almost everyday, he found less quantity of Sherry or ahem, pee in the bottle. After contineously refilling his bottle for over a month, he called his fleet of servents and gave them a good shouting and then told them how he was refilling his bottle everyday to teach them a good lesson, so that in future no one steal anything from him. Every one present heard it silently; there was not even sound of inhale, then bungalow Cook came forward, Respected Saab, I made a mistake, I was pouring content of this bottle in your pudding everyday to improve its colour.
This I found in www.indianteahelp.com
One day my mother went out for some shopping and my dad was in home. I was may be two years old. Someone had given me a little "tea set" in my last birthday.
Daddy was in the living room engrossed in the evening news when I brought Daddy a little cup of "tea", which was just water. After several cups of tea and lots of praise for such yummy tea, my Mom came home. My Dad made her wait in the living room to watch me bring him a cup of tea, because it was "just the cutest thing!" My Mom waited, and sure enough, I walked down the hall with a cup of tea for Daddy and she watched him drink it up. Then she says, (as only a mother would know... :) "Did it ever occur to you that the only place that your daughter can reach to get water is the toilet?"
Practical Tea joke
Biggest practical joke on tea is discovery of herbal tea. Tea is 100% herbal and actually herbal tea is not at all tea.
Finest Quality Assam Tea
I have worked in tea gardens for last 26 years. Sometime in a good garden and sometime in not so good gardens.
Every year, we produced different qualities of tea in different gardens. In my 26 year of working life, production quantity varied from 3.5 lakh kg to 15 lakh kg.
Personally, I was always in favour of making good quality tea. That is plucking soft 2 and half leaf, keeping it cool, undamaged, proper withering, proper cutting, right oxidization and optimum drying.
But, its not final, what a garden Manager decides, final is what company decides.
If garden manager wants to make better tea, he has to put extra effort, he has work harder, he has to spend more, he has to give all dues to the employees.
But, though Garden Manager is the top man in a tea garden but he is an employee of the garden not the owner. He has to follow policy of the employer.
If company wants good quality tea without spending money, garden manager has to try. If company wants poor quality tea, garden manager has to attain that.
Most of the time, personal preference of the garden manager is unimportant.
When I was working in the garden, I always wondered why some companys make average or low quality tea, every year. I used to deduce, these employers not intelligent, so they do not want to make good tea, hence can not get good price. Simple, is not it ! No its not.. I understood these when I was given charge of selling tea.
Entire India has got different preferences for different qualities of tea. Even every town is overwhelmingly prefer different qualities of tea.
Our conception of good quality is based on simple soft leaf manufacturing and making so called strong tea.
But in practice, or in buyers' mind, meaning of strong tea in many cases quite different. It may even be 180 degree opposite.
Taste of tea is an acquired taste, if a buyer is taking so called low quality tea for a considerable time, that tea becomes his preferred and best quality.
In my marketing life, sometime buyers send their preferred type of tea sample, so that we can copy it for them. I was nearly fainted when a buyer send a stale tea sample, saying that is the best quality and most popular brand in their locality.
Since, we produce tea, we do not keep any old, damaged and odorous tea to maintain our reputation. So we politely refused that buyer.s do not prefer high quality tea. Secondly, tea do not require to be made from soft leaf to become popular with the buyers. More buyers like average quality tea then high quality costly tea.
I remember a famous comment by a recent past Chief Minister of India state. That respected Chief Minister after having a cup of Darjeeling tea which was sold at auction at Rs 6000 per kg ( about 20 years ago) said to eager reporters that he could not understand the difference between his everyday normal tea and this Rs
6000 kg tea.
A tea company being an employer of 1000 of employees, knows what sells better, what will fetch sufficient money to run its tea garden. So they it wants tea which is preferred by mass people.
As I said earlier, we acquire taste of tea. it does not come with our birth. Sweet, sour, bitter etc are in part of our taste. After we start drinking tea, over the time, we acquire the taste of tea. We start liking that particular taste, which we dink everyday. Our taste makes an average of all the different qualities of tea we take and make our quality standard. Then our taste buds judge the tea on basis of this average quality standard that we had formed. Tea, better than that standard is good tea and below that standard is poor tea. But again too high quality tea which is far above than our quality standard are automatically rejected by our taste buds. Same thing happens when tea is low quality than our standard quality.
So, here point is, when you go to buy tea for your business purpose or for personal consumption, DO NOT go for so called best quality or high priced tea, rather look for tea which is familiar to you price wise and your buyerss taste standard wise. Finally, your buyer will continuously pay for your tea if they feel that your tea quality is is their standard. You are not required, neither desired to be an expert tea tester. You are a tea businessman, you are needed to satisfy your clientele. Just find out what is most popular types of tea in your locality. Try to find out that quality tea matching with local price. It does not matter whether that quality is stale or brown colour or full of fiber.
Just match it as far as possible, even up to 70% and you are a successful tea businessman.
Tea in India
Drinking tea is a fashion as well as passion in India. If you dont have any work you can spend time by drinking tea. If you are busy with work even short of time to fill your tummy, you might go for a sandwich but with a cup of tea.
When some one has come to your home, depending on your closeness with the visitor, you may offer him a cup of tea. When you offer a cup of tea to your first time visitor, his status becomes a close friend. The visitor understands that you are putting value to his presence.
It is so popular and respected that Indian Prime Minister and American President discusses two countries future course of action over a cup of tea served by Indian Prime Minster.
Same thing with other Asian Tea producing countries.
If you visit a Chinese family in China, you will find similar importance has been given to tea.
Japanese stepped up importance of tea further, they established tea rituals.
I always wanted to know why tea is so important in these countries.
Lets try to find why it is popular in India !!
Top of my list, I will include easy availability. India is second largest producer of tea. So it is easily available. You will get tea stalls on every road.
Tea is to prepare. Everyone knows that how to prepare a cup of tea.
Due to easy availability, cheap price and no complicated skill is required to make a cup of tea.
Raw tea is not testy but it gives you instant energy.
If you mix sufficient sugar and milk with tea, it becomes tasty as well as energetic.
Indian tea stalls allow tea drinkers to sit under their roof for hours if tea taking is continuous.
Cigarette becomes testier after a cup of tea. ( Please remember tea heals but Cigarette kills. )
Tea is good drink to pass time. Even writing on tea is productive utilization of time.
An Indian common Man
Scientific investment on Tea Business
Tea business easier than other businesses. You can start it with smaller or large capital.
A new tea businessman has to decide, how much tea does he require to start his tea venture?
How much he has to invest ?
How much tea stock has to be kept in his hand?
This calculation is very simple.
A person average takes 4 cups of tea that is 10 grams of tea granules.
If your city or your targeted market has got 10 lakhs population, just multiply 10 grams x 1000000 = 10000 kg
This is daily consumption not monthly.
Now remember, you are not introducing tea in your city, already big and small sellers are selling tea and making profit.
So, you make your target, say you will cover 2% market in the first month, 4% in second month, 5% in third month and so on.
These mean, in your first month, you will sell 200 kg daily and 6000 kg monthly, ( Sunday included, because all of us drink tea on Sunday, even drink more cups of tea).
Now think about your stock in hand, minimum quantity required to be kept.
Tea brands are somewhat like Cigarette brands but not harmful like cigarettes.
If you smoke Wills, you will buy Wills every time, till it is conveniently available in your locality. May be one or two days you will step out of your area to look for favorite poison. But if it is unavailable conveniently and easily, you will very soon opt for a more readily available brand.
Your tea buyers behave almost similarly. If they like your tea, they will go on taking it till it is conveniently available. The day it is not easily available, they wont wait for your tea to arrive but opt for next easily available brand.
So you must have at least one lot in your hand to replenish the shops immediately before their stock is over.
Third point you need to consider that how much time tea consignment takes to reach from its originating source. If it is two weeks, you must have stock of at least 2 weeks if not 3 weeks stock.
Other than these investments, you require to decide about your office expenditure and your sales personnel expenses.
These are very widely varies from place to place. It is best left to your discretion.
However, if you want to know about theses expenditures, may be next time, I will write on these subject.
tea website About 36,00,00,000 results(0.86 seconds)
tea sellers About 2,86,00,000 results (0.21 seconds)
Tea is a simple, bitter hot drink, made from leaf of a tree named camellia sinensis. It is not sweet, sour or tasty. But
bitter. You cannot drink it easily, without mixing milk and sugar.
Than it gives some sort of taste. But without sugar, it is hard to drink. no, not hard to drink but impossible to swallow.
Indian say, some of them had been drinking tea for 1000s of years. Chinese say 2000 years ago, one of their kings had it
by accident. British take pride that they popularised it throughout world. Japanese take pride with their tea rituals.
Now, as per google search their are About 2,86,00,000 tea sellers websites selling tea and 36,00,00,000 websites on tea.
As per google there are About 2,42,00,000 results on Chinese Gods, Indian Gods About 74,70,000 results, Japanese Gods
About 1,98,00,000 results, British Gods About 3,26,00,000 results.
Now what is all these !! Tea has got more websites than than All Powerful, Who created tea along with all other living
and dead, moving and immobile things.
There are 2 types of tea from point of manufacturing technique, Orthodox and CTC. I mean there are two types of tea
available one is orthodox, the way it was made 100 years almost similar way it is being made today another is CTC.
If you check photo of ctc tea, you will like it at least you will not dislike it. Small black, bright, granules.
But look at orthodox tea photograph, my God, is it something edible or is it some expired insects and creepers ! Yet, you
will find orthodox tea is costlier. If it is handmade tea organic tea with same creepy look, it becomes costliest.
Tea kettle and tea cups ! Oh my God! Kettle and cup making is a big industry. It has become an artistic industry. You do not believe it - just
google it. Different color, different shape, different design. Many of them are so nicely designed that it can compete
with gold jewelery deisgning.
This www.assamteasellers.in allows only one photo, otherwise I could have uploaded 100s of artistic images of Tea Cups and Kettles.
Now I want to sincerely drink tea and read about tea. If you know good sites on tea, please post it.
Tea is popular all over India, you can start selling tea at main market or at a bye lane. you will get customer everywhere.
Here are basic steps to start a tea business.
If you have decided to start your business alone then take trade licence in your name or in the name of your establishment from Municipal Authority.
For partnership business, you require to submit Partnership deed for getting trade license or making bank account.
You will require to submit address proof, id proof, photo etc along with the trade license application form and a small fee.
Generally, Municipal Authority will issue the trade license happily within 7 days.
Next, you require to make State Sales tax registration, Central Sales Tax registration and a Current account.
State sale tax registration is for doing business within your State and Central Sale Tax Registration is for doing business all over India.
Since tea is a very popular drinks and suppliers/growers are situated in 2 and half corners of India, I suggest register for Central Tax also. Who knows, may be you will buy tea from Kangra Valley and sell in Assam.
Sale tax registration usually takes seven to ten days. They also charge a fee of around Rs 10000 depending on your expected turnover.
Now a days government becomes happy, when you start a business.
Opening a Bank account will take 2 days. So within 15 days of applying for trade license, you are ready to start your tea business. Now utilise this 15 days to make further plans and enquiries.
Plan no 1- what type of tea you want to sell?--- CTC, Orthodox, Green Tea, Handmade Tea or keep all the products and also concoction like Masala Tea, Bamboo Tea, Herbal Tea ?
Plan no 2- Where from you are going to buy your tea? --- As usual, it is better to buy the product from source. So find out a supplier who produces tea like www.assamteasellers.in
Plan no 3- Tea price starts from Rs 70 to may be more than Rs 7000/- What is your preference? If you are in a big city you can try to sell all qualities and all price ranges. But in a small city, low to medium range will be more popular than high end tea.
Plan no 4- Loose tea or Packet Tea ? --- You can buy tea in bulk and make 500 gram, 1 kg pack in transparent polypack and sell it. If it is without any label, it will attract any additional tax. This will maintain and enhance its aroma, shelf life and finally once your shop becomes popular, you introduce your own brand.
When you have taken all these decisions, you are fully prepared to launch tea business. Be sure, after a year, you will relish the decision of starting tea business.
Interesting facts about Assam tea.
Tea was one of many wildly growing plants in Assam. Only Singpo of Khamti tribes used drink tea for may be thousands of year.
Major Bruce an officer of East India company is first European noticed tea in Assam.
His brother Charles Bruce enticed tribe head Bisha and took possession of a wildly grown tea area and organised it into a tea garden.
Tea plants imported from China did not survive in Assam but survived in Darjeeling.
Darjeeling tea made from chinese plant is world famous but China tea is not that famous compared to Darjeeling tea.
Assam Tea gives strong liquor where as Darjeeling tea gives excellent aroma.
Tea is 100% herbal. It is one of very few edible items which goes through elaborate factory process but nothing extra item is mixed with tea.
Those who sell herbal tea actually test your intelligence.
Tea is very sensitive to external smell. If tea factory mistakenly allows any odour or any smell to pass through the factory during tea making process, tea will pick up that smell for its life time.
Self life of tea is generally 18 months, if you keep it out moisture reach.
In india tea is a primary sign of hospitality. If host offer a cup of tea to his guest, that means host is honouring the guest as a friend.
Tea is the cheapest drink even cheaper than a bottled water.
Written history about tea goes back to 2000 years.
Tea taste bitter, but tea is liked and drank by more people than sweets and sours eaters.
We are often asked by new businessman or dreaming would be businessman that if they buy our tea, how much profit they can make.
This question comes to us in different shape, size and colour.
We will try to answer it here.
Answer is very simple.
First find out the most popular retail tea price in your city.
From this retail price you deduct Rs 50/-. you have arrived at wholesale price.
You know our factory price. Now add transportation expenses from our Assam factory to your city and cst 2 to 5%.
Transportation cost, generally and most of the cases, will be less than Rs 15/- and CST at most Rs 7.50/-.
So your final price is around or less than Rs 172/-
Compare this with the wholesale price of most popular tea in your city.
Now you have found out your gross possible profit.
Subtract your office expenditure including employees salary, if any, from this.
So now you have arrived at your projected profit.
Now consider one important point.
The most popular brand has started may be 5 years ago and after all efforts and strong leadership qualities like yours reached to number one position.
This is very important because you are new in Assam Tea business and also your financial strength is not as strong as the popular brand.
But his overhead expenditure is more and he can not supervise all his works alone.
Whereas yours overhead is low and you can supervise everything including keeping personal contact with your buyers.
Buyers will happily buy your tea, if they can get your personal assurances, if the tea quality is better and price is low.
Since you can keep in touch with your buyers and you are buying tea directly from Assam factory, so you are assured of all 3 demands of your buyers.
But here you have to decide how much less profit or less price you will charge from your buyers.
Always remember, tea is like any other brand, say movie of Amitabh Bachchan. If someone is fan of Amitabh Bachchan, he will always see Mr Bachchan's movie good or bad. But Mr Bachchan had had humble beginning.
Similarly, begin with humble price till you become popular.
Most important, tea is drunk every day, numerous times by most of the consumers, so if you keep little margin even then you can earn big by just the volume of quantity sold.
This article was written in early 2014. After that transportation cost has come down significantly, we dont think, at present transportation cost wont be more than Rs 12 inside India.